Tag "base of the pyramid"

The felicitous constraints of “lean” markets

It has often been observed that poetry freed from the constraints of metre and rhyme — a form generally known as “free verse” — does not necessarily enable greater creativity in a poet, and may indeed lead to less. A

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Beyond the base of the pyramid

There is by now an extensive and growing literature about how to do business profitably at “the base of the pyramid” — which is to say, among low-income consumers in developing markets. But a new article published in California Management

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